Sydney developers Sammut Group have attracted strong interest in their latest project, VUE, ahead of launch to the market next month.
The $350 million mixed-use project in the heart of Cronulla, just 100 metres from the Cronulla Beach, sits across a sprawling 5225 sqm at the northern end of Cronulla Mall, set across two eight-storey buildings which share a double-storey podium.
112 apartments are set to be delivered in the project, along with 880 sqm of commercial space and 3000 sqm of retail space, including a Harris Farm Markets, which will be the first in the Sutherland Shire.
The third-generation family business is well known for creating luxury high-end apartments targeting the downsizer market, with VUE their largest scale project in Cronulla to date.
30 apartments have already been snapped up prior to the official launch, with all the sales so far made to local and repeat buyers.
Sammut Group Chief Operating Officer Julian Sammut said that local interest in VUE has been extraordinary.
“We released a select number of apartments at the end of last year and have been blown away by the enthusiasm to be part of VUE.” Sammut said.
He said the project had been eagerly anticipated from the moment the development application was lodged in June 2021.
“From the moment we lodged the plans, people were enquiring, wanting to secure an apartment. This is clearly a combination of limited supply, people’s trust in our absolute commitment to quality and wanting to seize the opportunity to be part of something that they can see will become a big part of Cronulla’s next chapter,” he said.
Highland CEO David Highland said that VUE presents a unique opportunity to people who have aspired to live in a luxury apartment on the beach.
“One of the most exciting things about VUE is that it’s the epitome of the Sammut Group’s style and quality on a larger scale and that means more people have the opportunity to purchase an apartment of this calibre,” Highland said.
Highland said Sammut Group apartments in smaller boutique projects would typically sell from $3,000,000 to $5,000,000 but prices at VUE start from $1,150,000 for a one-bedroom, from $2,000,000 for a two-bedroom and from $2,950,000 for a three-bedroom apartment, with the penthouses priced on application.
Designed by PBD Architects with interiors by Mim Design, the apartments feature natural material and sculptural forms, in keeping with the coastal nature of the location.
“Residents of VUE will not only have their own stunning private homes but access to a smorgasbord of resort style facilities unlike anything we’ve seen in the Shire to date,” Highland added.
From street level, VUE will bring a new vitality to the area with landscaping and upgrades to the public domain. Upstairs on the podium level, residents will have their own private sanctuary with resort-style facilities including a north-facing pool, a large communal terrace with a pavilion, poolside lounges, sauna and open-air gym complete with breakout spaces for a range of activities.
With the current median house price in the local area approximately $3,000,000, Highland believes VUE will appeal to the many people in larger homes all over the Shire wanting to downsize and simplify their lives.
“Despite normal fluctuations within the property market, the Shire remains extremely resilient and we know that many people who have experienced strong growth in the value of their properties are considering the next step, which for many is about getting closer to the beach and living a more convenient luxurious life and VUE ticks all those boxes,” Mr Highland said.
Sammut Group CEO, Allen Sammut said the project was generating a lot of excitement in the community.
“We are thrilled with the success of the sales to date and the volume of local buyers prior to the official launch which we see as a great endorsement of the overall project,” he said.
“We can see that people are excited about the project, particularly Harris Farm coming to the Shire, it will bring a new vibrancy and will inspire other retailers to come to the rejuvenated strip.”
The project received development approval in September 2022. The approval came within a month of the approval for another major Sammut Group project, PARC, a commercial building and hospitality venue dubbed PARC Pavilion, which they will own and operate in partnership with hospitality outfit Feros Group.
